From Our Founder, Marco Amselem
Like most Brazilians, I was first introduced to ‘paçoca’ (pronounce Pah-sō-Kah) very young, and this popular snack became a special part of my life. I have fond memories of going with my friends after school to buy paçoca from a neighborhood candy stand, or celebrating Festa Junina with my family, where I’d devour the pacoca as quickly as it was passed around.
I moved to San Diego in 2010 to focus on completing my MBA and train as an adventure racer. In 2013 I joined team Columbia Vidaraid, and the following year we won the podium at Adventure Race World Championship, a position we held for two consecutive years as the number one team in the World. All along, ‘paçoca’ was the taste of home I most longed for.
I brought pacoca back from Brazil whenever I had the chance–I especially loved having this sweet and savory snack while training. I even shared some with my American friends during training sessions, races, and at school. Everyone loved it and wanted more. This would soon become the inspiration for Pasokin.
In 2015, on a Skype call with my dad, I shared how excited people got when I shared pacoca with them. And there the idea to bring this beloved Brazilian snack to American families was born. We put together a business plan to introduce ‘paçoca’ to the US and got straight to work.